The total number of operations, which includes in-store purchases and withdrawals, recorded a 16% increase compared to the previous year’s Easter period. The total value of transactions also saw a 15% rise, with the average transaction value at 38€.

During this period, MB WAY continued to consolidate its position as the preferred payment method for the Portuguese, with the number of operations growing by 36% compared to Easter 2025. Regarding the value of operations carried out via MB WAY, there was a 46% increase, with the average spend for MB WAY purchases settling at 25€.

In terms of Easter preparations, between March 26 and 29, there was an increase in activity within the retail sector. In supermarkets, the value of purchases rose progressively throughout the week, peaking on Saturday, April 4 (+48% compared to the daily average of the previous week). The average spend for the week was 31€ (4€ more than the daily average).

On Easter Sunday, the restaurant sector stood out, with a 20% growth in the number of operations and a 12% increase in transaction value compared to 2025. The average spend by the Portuguese in restaurants rose to 30€ (7€ more than the previous week), with 1 in 4 purchases in this sector being made by foreigners.

Regarding internal mobility, consumption data reflects the displacement of Portuguese families during the festive season away from large urban centers. While the districts of Lisbon (-10%) and Setúbal (-3%) recorded negative variations in local consumption, regions such as Viana do Castelo (+19%), Faro (+17%), Viseu (+13%), Aveiro (+9%), and Leiria (+9%) saw significant increases.

On the international front, the volume of transactions by Portuguese travelers abroad grew by 22%, with Spain (39%) and France (17%) as the main destinations. The average spend abroad was 43€. Simultaneously, foreign consumption on national soil increased by 25% in number and 22% in value. Tourists from Spain (21%), the United Kingdom (14%), France (9%), Germany (9%), and the United States (8%) contributed most to this dynamism, with the average spend of foreigners in Portugal at 36€.

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The latest data from SIBS Analytics reveals that e-commerce consumption during the 2025 Christmas season continued its growth trend, recording a 19% increase in the number of purchases and a 14% rise in the total value of purchases made between December 1st and 24th, compared to the same period in 2024. E-commerce accounted for 18% of total purchases in number and 21% in value. In terms of in-store consumption, a 6% increase in number and 5% increase in value was recorded compared to the previous year.

According to the published data, the highest peak of transactions occurred on December 24th, with 446 transactions per second at 11:03 AM. The top 3 days with the largest variations in the number of purchases compared to the daily average were December 23rd (+27% in value and +48% in number), December 22nd (+14% in number and +25% in value), and December 19th (+11% in number and +14% in value).

In addition, MB WAY once again stood out as one of the preferred payment methods for Portuguese consumers, with 1 in 5 purchases made through this payment method during the Christmas season. Transactions via MB WAY showed significant growth, with a 36% increase in the number of e-commerce transactions and a 31% rise in value, as well as a 21% increase in the number of in-store transactions and a 29% rise in value, compared to the same period in 2024. The peak of MB WAY transactions was reached on December 23rd at 1:03 PM, with 82 transactions per second.

Regarding tourist spending in Portugal, SIBS Analytics data highlights that during the Christmas season, the number of purchases increased by 13% in number and 10% in value compared to the same period the previous year. A similar growth trend was observed with Portuguese people abroad, showing a 21% increase in number and a 44% rise in value in purchases made by Portuguese citizens outside Portugal.

In terms of sectors with the highest growth in the number of purchases during the Christmas season, the following categories stood out: Toys and Games (+54%), Home Décor and Furniture (+46%), Perfume and Cosmetics (+46%), and Fashion and Accessories (+36%), compared to the monthly average of the rest of 2025.

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On Black Friday, the amount spent on online purchases increased by 126% compared to the daily average for November, with an average ticket of €54. Data provided by SIBS Analytics indicates that the total amount spent on purchases increased by 79% compared to the entire month of November 2025 and 38% compared to Black Week. Looking only at purchases in physical stores, consumers spent 64% more than in the rest of the month and 25% more than on Black Week. Online, this increase was more significant, with Portuguese consumers spending 126% more on Black Friday and 46% more during Black Week than in the entire month of November.

The average ticket spent on 28 November was €41, which is €8 above the daily average spent on the other days of November and €4 above the amount spent during Black Week.

During Black Week, the amount spent on physical purchases made using MB WAY increased by 24% in physical stores and 56% in online purchases, compared to November. On Black Friday, this growth was even more significant, with Portuguese consumers paying 65% more via MB WAY in physical stores and 138% more online on this day, compared to the rest of the month. It should be noted that one in three purchases was made using this payment method.

SIBS Analytics data also shows that 30% of the total value of purchases made on Black Friday were online. In terms of numbers, it should be noted that of the total purchases made on Black Friday, one in four was online.

In terms of product type, on the last Friday in November, fashion was the sector that grew the most, with an increase of almost 184% in the number of purchases compared to the month of November. This was followed by Recreational and Sports Equipment, with a variation of 141%; Beauty Products, Cosmetics and Perfumes, with a 140% increase in the number of purchases; and Culture and Entertainment, with a variation of 57% compared to November.

The data analyzed also shows us that there are three types of consumer profiles this Friday. ‘The Shooter’ is the most rational consumer, who already knew what they wanted to buy and, on the day, compared prices and chose to purchase. This profile corresponds to 65% of cards and is characterized by having made only one purchase, with an average ticket of €58.

As the name suggests, ‘The Moderate’ is the consumer profile that takes advantage of discounts in a controlled manner and makes, on average, 2 to 3 purchases with an expenditure of €51. This corresponds to 28% of the cards that made purchases during this period. The Marathon Runner is the consumer who made 4 or more purchases (corresponding to 7% of cards), with an average value of €46.

Other indicators considered relevant in the annex may be analyzed.

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SIBS once again participated in the Web Summit as the Exclusive Cashless Event Partner, ensuring digital payments throughout the event, which took place from 10 to 13 November in Lisbon. This year’s participation was marked not only by the operation of the entire cashless infrastructure – with over 250 terminals distributed across 80 points of sale and 55 merchants – but also by leading a European debate on sovereignty and innovation in payments, reinforcing SIBS’s position as a sector leader.

Analysing the operations within the Web Summit venue, SIBS recorded 64,466 transactions (-18% compared to 2024) with an average ticket of €13.07 (+6% compared to 2024). In the 2024 edition, 78,226 transactions were made with an average value of €12.30.

At Web Summit 2025, cards from 115 different nationalities were registered, with 72% of the purchase and withdrawal transactions carried out by foreign nationals. In the top countries of origin, the United Kingdom again took first place, accounting for 11.7% of foreign transactions, followed by Germany (8.1%), the USA (6.4%), Spain (6.2%), and Brazil (6.1%).

Across the three days of the event, lunchtime (1 p.m.) was the period with the highest volume of transactions. The first day, 11 November, stands out with 6,169 transactions, followed by 5,044 transactions on 12 November at the same time. The last day, 13 November, recorded 3,502 transactions at 1 p.m.

The event had a positive impact on the economy of the Lisbon district, particularly in terms of foreign card transactions. Data provided by SIBS Analytics shows that, focusing solely on foreign card operations, the value of transactions increased by 6.4%, and the number of transactions grew by 10.2% compared to the previous week.

The hospitality sector leads in terms of activity by foreign nationals, accounting for +43% of the total number of purchases. Supermarkets follow with +20% of transactions, and Transport services with +4%. As for the average ticket, it was €33 in total. If we isolate only the foreign card data, this average value was also €33, representing a €1 decrease in both cases compared to the week before the Web Summit.

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SIBS Analytics presents activity indicators recorded on the MULTIBANCO Network, as well as purchases and physical withdrawals made by Portuguese citizens abroad during the summer period, in an infographic format.

Based on data from SIBS Analytics, consumption in Portugal between July and August 2025 grew by 9% in the number of transactions and 4% in value (withdrawals and purchases) compared to the same period last year. The average amount per transaction was €38, €2 less than the 2024 average.

During this period, one in every six transactions was made with foreign cards. The data reveals that the sectors with the highest growth compared to the same period last year were Leisure, which grew 15% in the number of transactions and 1% in value, and Restaurants, which saw an increase of 11% in the number of transactions and 12% in value.

Consumption through foreign cards in Portugal increased by 11% in the number of transactions and 4% in value compared to 2024. The average value per transaction with foreign cards was €41, a decrease of €3 compared to the same period last year. The top 5 foreign countries with the highest consumption in Portugal were France (20%), the United Kingdom (14%), Spain (12%), the United States (7%), and Germany (7%).

As for the Portuguese on holiday in Portugal and abroad, there was a 9% increase in the number of transactions and a 7% increase in consumption value compared to the same period last year, with an average transaction value of €39 (down €1 from last year).

The districts of Faro and Lisbon were the preferred holiday destinations for the Portuguese, each accounting for 12% of the total transactions made with national cards over 50 km from the place of origin. However, Faro saw a 7% decrease in share compared to the same period last year, while Lisbon experienced a 1% growth.

In addition to Faro and Lisbon, the data from SIBS Analytics also shows that the Portuguese are starting to choose other destinations for their summer holidays. Spain, in third place, is the destination with the largest variation in the number of transactions (4%). Porto showed a 7% increase, 3% more than last year.

Regarding the share of transactions in the total consumption by the Portuguese abroad, in terms of number, it was concentrated in Spain (43%), France (16%), Italy (7%), Ireland (5%), and Belgium (4%).

Other relevant indicators can be analyzed in the annex.

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Transactions and payments made with MB WAY also saw a notable growth of +31%, with an average ticket value of €20. Overall, compared to the daily average number of transactions in June, the nights of Santo António, São João, and São Pedro registered 18% more transactions, with an average ticket value of €27.

Analyzing the different nights of the Santos Populares, it is possible to see that the night from June 28 to 29, when São Pedro is celebrated, showed the highest growth in the number of transactions (+46% compared to the June average), reaching an average purchase value of €30. At the same time, the number of purchases and withdrawals via MB WAY increased proportionally, with an average spend of €24. Foreigners accounted for 13% of this total, an increase of 39% compared to last year. From midnight to 4 a.m., the period with the highest variation in transactions compared to the June daily average was registered, peaking at 3 a.m. with an increase of +149%.

On the night of Santo António, from June 12 to 13, purchases and withdrawals grew by 23% compared to the June average, with an average purchase value of €26. The highest variation in transactions relative to the daily average of the month occurred at 3 a.m., with a peak growth of +99%. The number of MB WAY transactions increased by 33% compared to the daily June average, with an average spend of €17. Purchases and withdrawals made by foreigners accounted for 30% of total transactions, up 11% compared to the same period last year.

In the north, on the night of São João, from June 23 to 24, the number of transactions grew by 13%, reaching an average purchase value of €24. The number of purchases and withdrawals via MB WAY increased by 16% compared to the June average, with an average ticket value of €19. From 1 a.m. onwards, the variation in transactions compared to the same hours on other days of the month exceeded +100%, reaching +220% and +241% at 3 a.m. and 4 a.m., respectively. Transactions made with foreign cards accounted for 20% of total transactions, up 8% compared to 2024.

Other indicators considered relevant can be analyzed in the annex.

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In broader terms, the number of purchases and withdrawals in Portugal increased by 5% compared to the same period last year, with an average spend of €38. Physical purchases made via MB WAY grew significantly, with a 32% increase in number and an average spend of €21.

With regard to physical purchases in supermarkets, the Portuguese spent an average of €29 over the Easter period – €2 less than the average daily amount spent from the previous weekend through Wednesday. From Thursday to Saturday, before Easter Sunday, there was a 27% increase in supermarket purchases on Thursday, 38% on Friday and 47% on Saturday, compared to the daily average between April 12 and 16.

During Easter week (April 14-20), Lisbon and Porto experienced slight declines in physical purchases and withdrawals, down 6% and 3% respectively. This suggests a growing preference for rural or inland destinations, due to the increase in transactions in districts such as Guarda (+16%), Bragança and Beja (both +12%), Castelo Branco (11%) and Viseu (10%), compared to the previous week.

Among the Portuguese who traveled to destinations in Portugal more than 50 km from their cities, Viseu stood out, with an increase of 166% in physical consumption by Lisbon residents and 47% by Porto residents. Faro also experienced notable growth, with a 95% increase in operations carried out by Lisbon residents and 62% from those based in Porto. In the north region, trips between Porto and Bragança resulted in a 75% increase in purchases, while the Porto-Viana do Castelo route saw a 17% rise.

Portuguese travelers who ventured abroad over Easter contributed to an 11% increase in physical purchases and withdrawals outside Portugal. While the total value of these transactions rose by 2% compared to the previous year, the average spend, now at €45, showed a slight drop of €4 compared to Easter 2024. Spain led the way as the preferred destination, accounting for 34% of total Portuguese consumption abroad, followed by France (19%), Italy (7%), the Netherlands and Belgium (5%).

On Easter Sunday, the restaurant sector experienced an increase in the number and value of transactions compared to the previous year, 5% and 10% respectively. The average value also showed a positive variation, rising by €1 to reach €31

Other indicators considered relevant can be analyzed in the annex.

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The latest data from SIBS Analytics reveals that consumption during the 2024 Christmas season grew once again in Portugal, with a 15% increase in the number and total value of purchases made between December 1 and 24, compared to the same period in 2023.

According to the data released, the day with the most purchases was December 23rd, with more than 10 million purchases registered. December 24 saw the highest peak in transactions per second, with 402 transactions taking place at 11.37am. In the Top 3 days with the greatest variation in the number of purchases vs. the daily average, December 20 and December 21 also stand out (+13% on both).

MB WAY also continues to consolidate its position as one of consumers’ preferred choices, recording significant growth in transactions during the Christmas season, both in physical purchases (+43%) and online purchases (+44%).

In terms of the evolution of consumption, online commerce continued its upward trend, accounting for 21% in value and 19% in number of all purchases made between December 1st and 24th, an increase of 30% in number and 36% in value compared to the previous year. On the other hand, in-store purchases increased by 11% in number and 10% in value.

In terms of the sectors with the highest growth in the number of purchases during the Christmas season, the following stand out: Toys and Games (+69%), Decoration and Home (+59%), Perfumery and Cosmetics (+46%) and Fashion and Accessories (+39%), when compared to the monthly average from January to November 2024.

With regard to consumption by foreigners in Portugal, data from SIBS Analytics shows that, during the Christmas season, the number of physical purchases increased by 12% in number and 4% in value compared to the same period in 2023. On the other hand, physical purchases made by Portuguese abroad fell slightly, with a 2% reduction in the number of transactions and a 6% reduction in value.

Other indicators considered relevant can be analyzed in the annex.

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On Black Friday this year, the amount spent on online purchases increased by 67% compared to the same period last year and represented 27% of the total amount spent during the day (+7% than the previous year). Overall, data provided by SIBS Analytics shows that the amount spent on purchases by the Portuguese on this day increased by 27% compared to 2023. In physical purchases, consumers spent 17% more than the previous year.

MB WAY continues to stand out as the preferred payment method for consumers who chose for online commerce, with a variation of 85% compared to last year. Also, regarding in-store purchases, payment via MB WAY increased by 42%.

It is also worth noting that the percentage of online purchases in the total purchases made on Black Friday increased compared to 2023, from 20% to 27%.

As for the value, the average amount spent on this day was 49€, which represents 4€ above the daily average spent on the other days of November 2024. In relation to the month of November 2023, the value increased more than 8€.

Regarding the type of products and services purchased on Black Friday, the biggest growth in the number of purchases in relation to the daily average for the month of November continues to be seen in the categories of “Fashion and Accessories” with an increase of 191%, “Beauty, Cosmetics and Perfumes” (+180%) and “Sports and Recreational Equipment” (+113%).

Black Week, a week filled with campaigns from brands across a range of sectors, also shows positive changes in consumption. The total amount spent increased by 18%. Online purchases registered a growth of 58% compared to 2023, and physical purchases saw a positive evolution of 9%. Also, this week, in online purchases, the preference for payment via MB WAY increased by 79%, and in stores by 34%.

Other indicators considered relevant may be analyzed in the appendix.

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Food & Drink is at the top of the sectors with the most activity by foreigners, with over 40% of transactions. Supermarkets followed with 18% of transactions, and the passenger’s transportation sector with around 5%. The average ticket was €34. If we isolate only the data from foreign cards, the average was €36.

Looking at transactions inside the Web Summit venue, SIBS Analytics recorded more than 78,000 transactions, with an average ticket of €12.30. Of the total number of transactions, 79% were made by cards of 110 different nationalities. In the TOP 5 nationalities, the United Kingdom once again took first place, with 10.9% of foreign transactions, followed by Germany (9.5%), the United States of America (5.9%) and Ukraine (5.8%).

In general, during the three days, lunchtime (1p.m.) was the time with the most transactions. The first day, November 12th, stood out with 6,806 transactions, followed by the 13th with 6,328 at this time. The last day registered just 4,345 transactions.

SIBS ensured another cashless edition of the Web Summit, providing more than 250 payment terminals and exclusive dedicated teams, ensuring the entire infrastructure and payment solutions at the venue.

These and other indicators can be analyzed in the attached infographic.

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