{"id":2238,"date":"2021-11-30T09:47:28","date_gmt":"2021-11-30T09:47:28","guid":{"rendered":"https:\/\/www.sibsanalytics.com\/?p=2238"},"modified":"2021-11-30T15:22:17","modified_gmt":"2021-11-30T15:22:17","slug":"black-friday-2021","status":"publish","type":"post","link":"https:\/\/www.sibsanalytics.com\/en\/news\/black-friday-2021\/","title":{"rendered":"BLACK FRIDAY 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The 2021 Black Friday presented a consumption 1,5 times higher, in euros, than November&#8217;s average, although purchasing decisions were anticipated from Friday to the remaining days of the week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of total purchases (in \u20ac), the 2021 Black Friday registered a variation of -6% when compared to the 2019 edition and +6% when compared to the 2020 edition. On the other hand, the 2021 Black Week shows a variation of +17% and +20%, compared to the 2019 and 2020 editions, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is also a growth trend concerning the online commerce representing 18% (in \u20ac) of the total purchases on 2021 Black Friday, compared to 16% in 2020 and 12% in 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, MB WAY as a payment method stands out, showing strong growth indicators in physical and online purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more details on the consumer indicators, see infographics attached.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2021 Black Friday presented a consumption 1,5 times higher, in euros, than November&#8217;s average, although purchasing decisions were anticipated from Friday to the remaining days of the week. In terms of total purchases (in \u20ac), the 2021 Black Friday registered a variation of -6% when compared to the 2019 edition and +6% when compared [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":2246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/posts\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":0,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/posts\/2238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/media\/2246"}],"wp:attachment":[{"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=2238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=2238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sibsanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}