{"id":3877,"date":"2025-12-31T15:48:19","date_gmt":"2025-12-31T15:48:19","guid":{"rendered":"https:\/\/www.sibsanalytics.com\/?p=3877"},"modified":"2025-12-31T16:05:44","modified_gmt":"2025-12-31T16:05:44","slug":"e-commerce-sales-grow-by-19-during-the-christmas-season-of-2024","status":"publish","type":"post","link":"https:\/\/www.sibsanalytics.com\/en\/news\/e-commerce-sales-grow-by-19-during-the-christmas-season-of-2024\/","title":{"rendered":"E-commerce Sales Grow by +19% During the Christmas Season of 2024"},"content":{"rendered":"\n<p><strong>The highest transaction rate occurred on December 24th at 11:03 AM, reaching 446 transactions per second. One in every five purchases was made using MB WAY<\/strong><\/p>\n\n\n\n<p>The latest data from SIBS Analytics reveals that e-commerce consumption during the 2025 Christmas season continued its growth trend, recording a 19% increase in the number of purchases and a 14% rise in the total value of purchases made between December 1st and 24th, compared to the same period in 2024. E-commerce accounted for 18% of total purchases in number and 21% in value. In terms of in-store consumption, a 6% increase in number and 5% increase in value was recorded compared to the previous year.<\/p>\n\n\n\n<p>According to the published data, the highest peak of transactions occurred on December 24th, with 446 transactions per second at 11:03 AM. The top 3 days with the largest variations in the number of purchases compared to the daily average were December 23rd (+27% in value and +48% in number), December 22nd (+14% in number and +25% in value), and December 19th (+11% in number and +14% in value).<\/p>\n\n\n\n<p>In addition, MB WAY once again stood out as one of the preferred payment methods for Portuguese consumers, with 1 in 5 purchases made through this payment method during the Christmas season. Transactions via MB WAY showed significant growth, with a 36% increase in the number of e-commerce transactions and a 31% rise in value, as well as a 21% increase in the number of in-store transactions and a 29% rise in value, compared to the same period in 2024. The peak of MB WAY transactions was reached on December 23rd at 1:03 PM, with 82 transactions per second.<\/p>\n\n\n\n<p>Regarding tourist spending in Portugal, SIBS Analytics data highlights that during the Christmas season, the number of purchases increased by 13% in number and 10% in value compared to the same period the previous year. A similar growth trend was observed with Portuguese people abroad, showing a 21% increase in number and a 44% rise in value in purchases made by Portuguese citizens outside Portugal.<\/p>\n\n\n\n<p>In terms of sectors with the highest growth in the number of purchases during the Christmas season, the following categories stood out: Toys and Games (+54%), Home D\u00e9cor and Furniture (+46%), Perfume and Cosmetics (+46%), and Fashion and Accessories (+36%), compared to the monthly average of the rest of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The highest transaction rate occurred on December 24th at 11:03 AM, reaching 446 transactions per second. One in every five purchases was made using MB WAY The latest data from SIBS Analytics reveals that e-commerce consumption during the 2025 Christmas season continued its growth trend, recording a 19% increase in the number of purchases and [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":3891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[24],"class_list":["post-3877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-mb-way-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce Sales Grow by +19% During the Christmas Season of 2024 - SIBS Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sibsanalytics.com\/en\/news\/e-commerce-sales-grow-by-19-during-the-christmas-season-of-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Sales Grow by +19% During the Christmas Season of 2024 - SIBS Analytics\" \/>\n<meta property=\"og:description\" content=\"The highest transaction rate occurred on December 24th at 11:03 AM, reaching 446 transactions per second. 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