{"id":3997,"date":"2026-07-08T10:51:26","date_gmt":"2026-07-08T10:51:26","guid":{"rendered":"https:\/\/www.sibsanalytics.com\/?p=3997"},"modified":"2026-07-08T17:48:11","modified_gmt":"2026-07-08T17:48:11","slug":"operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists","status":"publish","type":"post","link":"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/","title":{"rendered":"Operations increase by 26% during the Santos Populares festivities, with strong participation from foreign tourists"},"content":{"rendered":"\n<p>The Santos Populares nights once again mobilized the country, with a 26% increase in the number of transactions compared to the daily average for June. According to data from SIBS Analytics, foreign tourists played a prominent role, accounting for 22% of the total value of these transactions.<\/p>\n\n\n\n<p>MB WAY established itself as one of the preferred payment methods during the festivities, recording a 24% increase in the number of transactions compared to the daily average for June. In terms of spending, the overall average transaction amount on the festival nights was \u20ac25, while the average MB WAY transaction amount stood at \u20ac19.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN-1024x1024.png\" alt=\"\" class=\"wp-image-3988\" srcset=\"https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN-1024x1024.png 1024w, https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN-300x300.png 300w, https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN-150x150.png 150w, https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN-768x768.png 768w, https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/Infografia-EN.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A closer look at the festivities shows that the night of Santo Ant\u00f3nio (June 12 and 13) stood out as the peak of activity. The number of transactions surged by 43% compared to the June average, a trend mirrored by MB WAY, which also grew by 43%. This night also saw the highest share of foreign tourists, who represented 28% of all transactions. The peak in nighttime transactions occurred around 2:00 a.m., with a significant increase of +126% compared to the daily average, and the average transaction reached \u20ac26. The average amount spent via MB WAY during this festival was \u20ac18.<\/p>\n\n\n\n<p>On the night of S\u00e3o Jo\u00e3o (June 23 and 24), the number of transactions also saw a significant increase of 24% compared to the monthly average, with MB WAY rising 22%. Foreign tourists accounted for 19% of transactions, representing a 2% increase compared to 2025. The data also reveals that this was the longest night for the Portuguese, with the peak in nighttime transactions occurring at 4:00 a.m., reaching an impressive +284% compared to the daily average. The overall average transaction amount that night was \u20ac22, while MB WAY transactions averaged \u20ac18.<\/p>\n\n\n\n<p>Finally, during the S\u00e3o Pedro festivities (June 28 and 29), the number of transactions rose by 3%. The standout figure is the share of foreign tourists (13%), which showed a 12% increase compared to the same festivities in 2025. The average transaction amount was \u20ac26, with MB WAY recording an average transaction amount of \u20ac21.<\/p>\n\n\n\n<p>Other indicators considered relevant can be analysed in the attachment and&nbsp;<a href=\"https:\/\/www.sibsanalytics.com\/en\/consumption-indicators\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. For more information, you can contact the SIBS Communication and Sustainability team at&nbsp;<a href=\"mailto:comunicacao@sibs.com\" target=\"_blank\" rel=\"noreferrer noopener\">comunicacao@sibs.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Santos Populares nights once again mobilized the country, with a 26% increase in the number of transactions compared to the daily average for June. According to data from SIBS Analytics, foreign tourists played a prominent role, accounting for 22% of the total value of these transactions. MB WAY established itself as one of the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":3984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[32,24,31],"class_list":["post-3997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-infografia","tag-mb-way-2","tag-santos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Operations increase by 26% during the Santos Populares festivities, with strong participation from foreign tourists - SIBS Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operations increase by 26% during the Santos Populares festivities, with strong participation from foreign tourists - SIBS Analytics\" \/>\n<meta property=\"og:description\" content=\"The Santos Populares nights once again mobilized the country, with a 26% increase in the number of transactions compared to the daily average for June. According to data from SIBS Analytics, foreign tourists played a prominent role, accounting for 22% of the total value of these transactions. MB WAY established itself as one of the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\" \/>\n<meta property=\"og:site_name\" content=\"SIBS Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T10:51:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T17:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/EN-445x320-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"445\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Moreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jo\u00e3o Moreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\"},\"author\":{\"name\":\"Jo\u00e3o Moreno\",\"@id\":\"https:\/\/www.sibsanalytics.com\/#\/schema\/person\/6554118349e8117df95aa9cc424e516c\"},\"headline\":\"Operations increase by 26% during the Santos Populares festivities, with strong participation from foreign tourists\",\"datePublished\":\"2026-07-08T10:51:26+00:00\",\"dateModified\":\"2026-07-08T17:48:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\"},\"wordCount\":367,\"image\":{\"@id\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sibsanalytics.com\/wp-content\/uploads\/2026\/07\/EN-445x320-1.png\",\"keywords\":[\"infografia\",\"MB WAY\",\"santos\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\",\"url\":\"https:\/\/www.sibsanalytics.com\/en\/news\/operations-increase-by-26-during-the-santos-populares-festivities-with-strong-participation-from-foreign-tourists\/\",\"name\":\"Operations increase by 26% during the Santos Populares festivities, with strong participation from foreign tourists - 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