SIBS in partnership with Coimbra Business School – ISCAC, presents the consumption data resulting from Coldplay concerts in Coimbra’s city. Data from SIBS Analytics show that between May 17th and 21st, marked by Coldplay concerts in Coimbra, the number of payments and withdrawals increased 28% compared to the same period last year.
Payments made by foreigner cards represented 38% of payments in the city of Coimbra between May 17th and 21st. A growth of 14 p.p. compared to the same period last year.
84% of these payments were from national visitors and 16% from foreigners. Among national visitors, the cities of Lisbon (31%), Porto (17%), Aveiro (12%), Leiria (7%) and Braga (5%) stand out. On the other side, the foreigner visitors who stand out the most were the Spanish (35%), French and Brazilian (10%), North American (6%) and British (5%).
Of the 28% total growth registered by SIBS Analytics, it is worth noting that the growth of resident payments was 5% while that of visitors was 105%.
Noteworthy that digital payment methods continue to have an increasingly strong adoption. MB WAY had a 96% growth in the number of transactions compared to the same period last year.
In a specific analysis of the catering and accommodation sector, payments growth 86% when compared to May 17 to 21, 2022. In restaurants, the increase was 87% while in accommodation, the evolution was 41%.
Data collected by SIBS Analytics also shows that 77% of cards made transactions in a single day. Of the 23% of cards that made payments in more than one day, 57% stayed two days in town and 20% stayed more than five days. There were also those who stayed three days – 11% – 6% stayed four days and only 5% were in the city of Coimbra for five days.