The partnership between Rock in Rio Lisboa and SIBS, with MB WAY as the official cashless payment partner, represented a significant milestone in the evolution of music festivals in Portugal. With more than 850 terminals in more than 40 merchants scattered around the venue, the experience was even more convenient and sustainable for everyone who spent the four days at the festival.
SIBS reports that festival-goers made approximately 525,000 transactions over the four days of the event, encompassing over 6M €. The average ticket over the two weekends of the event was €11, and festival-goers spent an average of €32 per card over the days of the festival.
The vast majority of transactions (92%) were made with Portuguese cards, with 8% corresponding to transactions made by festival-goers with foreign cards. In terms of international presence, Spain was the country with the most transactions during the festival days (17%), followed by Brazil (15%) and the United Kingdom (13%).
During the event, 31% of payments made with national cards were made using MB WAY, which represents the positive adoption of this means of payment.
The main aim of this collaboration was to offer festival-goers an innovative and sustainable experience with digital payment methods, namely through the MB WAY eco option, which was used in 18% of all transactions made via MB WAY. This feature saved 1,800 metres of paper, equivalent to saving 4kg of CO2.
Also, with regard to the event experience, festival-goers with MB WAY pulse had access to a privileged entrance to the venue.
The 10th edition of Rock in Rio Lisboa took place on June 15th, 16th, 22nd and 23rd at Parque Tejo in Lisbon. This partnership between SIBS and Rock in Rio offered a unique experience where music, technology and sustainability came together to create unforgettable moments.
Other indicators considered relevant can be analysed in the attachment and here. For more information, you can contact the SIBS Communication and Sustainability team at comunicacao@sibs.com.
