Black Friday recorded a volume 2,2 times higher than the average daily volume of the year. This is the day with the higher volume of online purchases. Single’s Day exceeded 1,5 times and Cyber Monday exceeded 1,3 times the average daily volume of the year.
Online purchases were 9% on Black Friday, exceeding the 7,35% of online purchases in the month of November.
For more details on the Consumer Indicators of e-.Commerce in November 2018, see infographics in attach.